Put Your Credibility at the Forefront of Everything You Do Brand credibility is important because people typically choose to respond to a persuasive message based on their perception of the communicator. When it comes to branding, just like a great speech, your target audience will want to know why they should pay attention to you. Or, why should they buy from you. Is it your production model and fast delivery, or unique sense of style and color, or the years of experience, and stellar reputation you have?
The Power of Testimonials
Testimonials provide a great way to build credibility and help you convert. Showcase your testimonials on your website and post them on social media along with a branded image (like the one used here) to create credibility and brand identity, both necessary to become a successful brand.
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