If you are a full-time, professional real estate agent, PMGroup can help you sell more homes in today's buyers market.

What does PMGroup do?
We help real estate agents sell homes.

How does PMGroup help you sell homes?
We help you Attract and Service the Buyers—Sellers Want™.  We have found that the primary function of your Website is to engage home buyers and give them more of what they want.  Whether you are a buyer's agent or a seller's agent, this is key in today's buyers market.

Allow me to explain.

In every market there are opportunities.  In most cases the opportunities are given to those that adapt to the changes—sooner rather than later.  The gap of time between when an opportunity first becomes profitable and the time it becomes highly competitive is called, "the Opportunity Gap."

PMGroup helps agents take advantage of a special Opportunity Gap.

The premise is simple and easy to understand, and that's important because you'll want your home selling prospects to understand it too.

It's based on the fact that...

"Online home buyers have reached critical mass!"

According to the National Association of Realtors®, over 80% of home buyers are now using the Internet as part of the home buying process.

...but when it comes to the Internet, most agents are like deer caught in headlights.  They are simply frozen with analysis-paralysis which leads to indecision and inaction. The obvious question is, "What does this mean to you?"

That's a really good question but before you start to over-analyze it and put it off—again, there's no need to get all hyper-technical.  This one doesn't take a Harvard business degree to figure it out.

The answer is...

No matter how you interpret this 80% figure, from a pure common sense approach, it tells us this:

Home buyers use the Internet.  Exactly what they do on it, we don't know.  But one thing is for sure, 80% of home buyers have access to the Internet and use it during the home buying process.

This means, if you give them a reason, 80% of home buyers that cross your path are willing and able to view your Web-based marketing or more specifically, view your listings online.

Ultimately this means you can increase the interest and the desirability of each your listings by providing these 80% of home buyers with more detailed and useful information.

Buyers have the Internet connection.  Buyers are using it as part of the home buying process.  On the other hand, you have a listing and you want to maximize its appeal and value.  So what's missing?

Put another way, it is worth it for you to invest a little time understanding what this Internet thing is all about.  80% of today's buyers are using the Internet—are YOU servicing them?

Even with the most basic WBM (Web-Based Marketing) plan, you can showcase your listings (your clients' homes) on the Internet in ways buyers can truly appreciate.  In ways that could increase the number of interested buyers and quite possibly the number of competing offers.

How well is the average seller's home being marketed to those 80% of home buyers that can be reached via the Internet?

In all fairness, not informing and educating a home seller about this market condition would be a disservice and certainly not in the sellers best interest (or the buyers either).

It really comes down to this...

It has been publicly documented that 80% of today's home buyers are now using the Internet to help make buying decisions, while empirical research suggests only 5% of today's agents have a meaningful Internet marketing plan.

This is the "Opportunity Gap".

In this case a huge Opportunity Gap because if a home seller knew that there are only a few agents that have [and use] an effective Internet marketing plan, you move to the top of the most-qualified agent list if you simply show them your proactive WBM plan.

Anyone can understand that an 80% market share should not be ignored.  It is obvious that ignoring these 80% of buyers is not in a home seller's best interest.  In simpler terms, it's obvious a seller should choose an agent that services this 80% market in meaningful ways.

Does that make sense?

Once you position yourself as one of those 5% of agents that proactively service those 80% of home buyers, from this point forward, make sure every seller that crosses your path understands how ignoring these buyers could dramatically affect the number of offers they get and ultimately the final sale price.

Also with the fluctuating price of gas, even more buyers are going to start relying on the Internet.  Buyers are going to want as much useful information as possible before they jump into the car (and waste time & gas).

With an effective WBM plan you, the truly professional real estate agent, can tell home sellers this:

Use this approach in your upcoming listing presentations and watch your success rate.

Again our approach is simple:
1)  Do more to attract and service those 80% of home buyers that use the Internet.
2)  Educate home sellers about the benefits of choosing an agent that services this group of buyers.
3)  Use your Website as a Real Estate Showroom and promote the hidden or often overlooked value that's usually omitted by the limitations of traditional marketing. (see: Anatomy of the Perfect Listing)

Since there is a void in the market, 80% of home buyers effectively being serviced by 5% of agents, all 3 steps have never been easier.  There is a need that naturally wants to be filled.  This is your Opportunity Gap.

Don't let this opportunity end with, "I wish I would have done that!"

Okay, maybe you missed out on the Walmart, Microsoft, Yahoo or Google investment opportunities.  Who knew?  Looking back it's easy to see why they succeeded.  They positioned themselves to fulfill a need and grew by leaps and bounds as they did it better than anyone else.

They all recognized an opportunity and filled it.

Using the same analysis, we recommend your next investment be an investment in YOU (your real estate business).  Your business is in the right place, at the right time and you can take advantage of that.

Again, I'm glad our paths finally crossed because we have a proven track record and years of real-life testimonials to back it up.  I know we can help you succeed.  I encourage you to take advantage of this opportunity.

We can only grow our business if we help you grow yours.

Call us today and let's have a quick conversation to see if you should take a closer look.  There's absolutely no obligation and we've been helping agents grow their businesses since 1996.  And rest assured, when you call, ask about our 100% money-back guarantee.

And if you have a couple of extra minutes, let us earn your respect and prove our worth to you by allowing us to share 10 Powerful Marketing Tips That Cost You Little or Zero Dollars.

As always, if you need assistance implementing and maintaining an effective Web-Based Real Estate Marketing plan, email: solutions@pmgroup.com or Call 425-486-7778.