Why it works.  Human nature is at the core of common-sense marketing.  No tricks or gimmicks but good old-fashion "Put yourself in their position" wisdom.  Or to be more direct, use the self-centered "What's in it for them?" approach.

Here are a few common-sense examples:

1)

Raise the value before you lower the price.

There are several things you can do to raise the value of your listings.  First and foremost is, expose and promote the often over-looked features and benefits, and other hidden-value.  With that in mind, always present you value-adding evidence in the highest quality format you can afford. Display high-quality photos of your listing and area photos of local points-of-interest.  There are mug shots and then there are glamour shots.  One adds value while the other does what mug shots do.  It cost the same amount to post a high-quality photo as it does an average or poor-quality photo.

2)

Buyers can't value what they don't know about.

Expose the hidden-value of your listing.  Everything from the Price-Pfister faucets, to the double-layered hardwood crown molding, to the fact there's a hiking and biking trail a couple of blocks away.  Point out all the tangible and intangible value like the fantastic water pressure or the popular shopping center that's just 7 minutes away. How do you sell a million-dollar view when it's not visible?  The perfect view isn't always in view. You could rely on luck but you don't have to.  Post a high-quality photo of the spectacular million-dollar view that might not be cooperating during the open-house or private tour.

3)

As far as a seller knows, anyone that calls themselves a real estate agent is your competition.

You and I may know you're unique in many ways and more qualified than 95% of your perceived competition.  But how do sellers know this?  Common-sense tells us they can't know or understand unless you tell them (and point it out in a way that's meaningful to them). If you want to separate yourself from the other agents a home seller may be considering for listing their home, you need to educate the seller.  Show them how to compare apples to apples.  Give all the home sellers that cross your path a checklist or guide to help them realize you are the best agent for them.

4)

Return-On-Investment requires and investment.

How to get from where you are, to where you want to be?  What is a reasonable amount of time, effort and money to invest to get what you want in return? Common-sense tells us, short of a miracle a $195 investment can not produce the kind of results you are looking for.  A $25 a month investment can't possibly generate $20,000 a month in income.  And as you know by now, it is true, "99.9% of the time, you get what you pay for".

Feed your brain because common-sense tells us your brain can't make an informed decision without information.  Call us and we'll give you a free coaching session where you'll get personalized, situation-specific advice based on where you currently are and where you want to be.

PMGroup has a proven plan that you can adopt and make your own.  We offer a straight-forward, common-sense approach that's easy to understand and follow.  We don't pump you up and leave you hanging.  We provide you with the tools, knowledge and coaching needed to sell more homes in today's market.

Feed your brain with detailed information about the best Web-Based Real Estate Marketing plan for today's economy.  Call 425-486-7778.

When you call, ask about our Special Instant Rebate Promotion.  This limited-time offer gives you an immediate 52% discount on what's already our least expensive custom Web-Based Marketing package.  You get everything you need to succeed over the next 12 months, all in one package for one low price.

Call 425-486-7778 and let our proven track record help you succeed too.